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Effective marketing tools

Digital marketing can be overwhelming. Copying your competition will get mixed results if you don't understand what went before it. Your timing, placement and targeting need to be on-point.

Or you could work with an agency who understands your business and industry.

Landing pages

Landing pages are excellent for making offers to your prospects. They are intentionally made to be distraction free, with a single action goal in mind.

A lot goes into preparing an effective landing page, as well as driving traffic to it.

Calls to action

Sprinkled throughout your website, calls to action are designed to get your visitors to do something; typically to book an appointment.

Facebook and Google Ads

These happen outside of your website, and such campaigns can get overwhelming to set up. But when done correctly, they can also return overwhelming responses from qualified prospects.

Your campaigns should link to landing pages on your website, so you can track effectiveness.

Newsletters

Newsletters are excellent for ensuring your visitors and patients don’t forget about you. PracticePulse websites integrate with MailChimp* to collect subscribers and send newsletters to them. If you opted in for the content library service, your scheduled blog posts can trigger automatic email newsletters whenever they are published.

* Needs a MailChimp account.

Popups & banners

Interaction based popups are great. Your website can show a popup when a visitor scrolls to a certain point, intends to leave your site, clicks on something and more.

These can be limited to just once (or few) per visit, so it won’t get annoying.

Try it out

Custom forms

What information do you want to capture? There are several forms built in to your PracticePulse webste. We can custom develop others for you.

There is also a good level of spam protection, via technology called CAPTCHA.

Website chat

There are many live chat options available for your website. Facebook Messenger is a great choice if you spend some time on Facebook. Imagine visitors starting to chat with you via your website, and you simply respond using your usual Messenger app.

Sell products

If you are so inclined to sell products from your website, we can optionally integrate with a variety of tools and 3rd party services to help you.

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